Courses – Event & Promotions Management

BT   Business Technology

EP 1   Event Planning 1

FA   Finance and Accounting

ICG   Introduction to Computer Graphics

ME   Media English

PD 1  Professional Development 1


BC   Business Communications

DS 1  Design Studio 1

EP 2  Event Planning 2

MKT 1  Marketing 1

SNS   Sales, Negotiation and Sponsorship

PD 2  Professional Development 2


AM   Association Management

EPM ES 1   EPM Employability Skills 1

EP 3  Event Planning 3

MKT 2  Marketing 2

PRM   Project Management

PD 3  Professional Development 3


EPM ES 2   EPM Employability Skills 2

EP 4  Event Planning 4

FES   Festivals

HL   Hospitality Law

EPM PPW   EPM Portfolio Production Workshop

PD 4  Professional Development 4

Association Management (AM)

This course will explore the role of Associations, Societies, Charities and Foundations in the field of Festivals and Events. This course will explain the important role that these organizations play, who they are, what they do and who they represent. We will also look in depth at how these organizations operate and the role of the Board of Directors, Executive, and Executive Director. In addition we will explore how these types of organizations differ as well as how they are similar, how they are governed and what it takes to create these types of organizations.

Business Communications (BC)

Business Communications prepares the students to write and speak professionally in a multi-cultural, technologically sophisticated corporate setting. Basic writing, proofreading skills, and clear business English are stressed. Students are taught to draft and evaluate a variety of letters, e-mails, memos and reports as well as demonstrate oral communication skills in meetings, telephone calls and oral presentations. The assigned readings, together with the reinforcement exercises are the principle learning activities.

Business Technology (BT)

In order to survive and prosper, businesses must take advantage of the most appropriate technology available. Students receive an introduction to various business technologies including word processing and spreadsheets. The medium to achieve this knowledge will be the Microsoft Office Suite. Building on a foundational understanding of Windows, as well as Internet browsers, students will learn the basic skills for Microsoft Word, Excel, and PowerPoint. Leveraging the interoperability of these applications will also be explored.

Design Studio 1 (DS 1)

This course begins a study of concepts and skills in commercial art and graphic design using industry-standard illustration, digital publishing and image editing applications. In today’s world, products need an edge to differentiate themselves from other products. This is done through brand identity. Students will learn all aspects of creating a brand experience – from concept to application.

EPM Employability Skills 1, 2 (ES1, 2 EPM)

Having technical skills and talent are no longer sufficient to find and keep high quality jobs. Employers desire candidates with a high level of employability skills that include personal management, communication, problem solving, positive attitudes and behaviours, adaptability, and teamwork skills. Employability Skills courses provide a work environment that allows students to practice their employability skills and technical skills while simultaneously acquiring additional entrepreneurial and employment relevant skills. In all programs, ES courses will be operationalized through regional focuses providing an ideal context to demonstrate and practice employability skills.

Event Planning 1 (EP 1)

EP 1 is a foundation course for students pursuing a career in Event & Promotions Management. Classes include lectures, discussions, guest speakers and event planning opportunities, as well as structured and hands-on activities during class time. The course will provide students with a basic understanding of the event industry, focusing on the diverse nature of the industry and the many roles and career paths available. All key elements of the event planning process will be covered in this comprehensive overview.

This Level One class is largely theoretical; however, students may be able to start working on an event to be held in Semester 2.

Event Planning 2 (EP 2)

In this practical applied course, students will be immersed in the event promotion and management process through the successful implementation of a small-scale single-location event targeted at the current student body of CAT. They may also be involved with assisting on other events, if available and appropriate. Students, with the mentorship of professional/s in the event planning industry, and the training and knowledge acquired in first quarter, will begin the process of a hands-on experience with regards to creating a successful event, from creating a mission statement and setting goals and objectives through site selection, budgeting and fundraising, marketing, logistics, writing effective proposals, site / security planning and implementation.

Event Planning 3 (EP 3)

Students, with the mentorship of professional/s in the event planning industry, and the training and knowledge acquired in previous quarters, will continue to develop their skills via the process of creating a successful event, from creating a mission statement and setting goals and objectives through site selection, budgeting and fundraising, marketing, logistics, writing effective proposals, site / security planning and implementation. This practical applied course will provide in-depth exposure and experience in the planning, promotion, management process, and implementation of a single-location fundraiser event for a Kelowna or BC-based charity.

Please note that event/s may be planned in Quarter 3 and executed in Quarter 4. Students may also be involved with assisting on other events, if available and appropriate.

Event Planning 4 (EP 4)

In collaboration with their colleagues and under the mentorship of professional/s in the event planning industry, students work through many of the event planning processes required to deliver a larger and expanded event, and gain a broader perspective of event planning. Students will continue to apply the knowledge and skills they have gained in previous courses (creating a mission statement, setting goals and objectives, site selection, budgeting and fundraising, marketing, logistics, writing effective proposals, site / security planning, and implementation), with a special emphasis on budgeting, marketing, preparing RFPs and contracts.6

This mentorship-based course continues with the planning, promotion, execution, and evaluation of the event/s that students began working on in EP 3010.

Students may also be involved with assisting on other events, if available and appropriate.

Festivals (FES)

For as long as anyone can remember, people have celebrated. Celebration itself is perhaps the most common denominator that we have, with the unique ability to cross all barriers of race, religion, ethnicity, age, politics, economics, education and geography. From small, localized celebrations to mega events with global outreach, festivals and events bring hope and joy. It is an industry that is built around dreams and imagination; and the people who understand not only the importance of dreaming, but know how to make these dreams come true. Festivals will provide insight into the many areas of responsibility associated with the festival and events industry.

Finance and Accounting (FA)

This course will provide an introduction to finance and to the accounting cycle. This will include understanding accounting terms, debits & credits; the accounting cycle and how to read financial statements. In addition, the course will provide the students opportunities to apply accounting practices to an event driven environment. This includes cash flow projections, determining the viability of an event, the creation of a budget for an event and methods of documentation that provide for relevant analysis of an event.

Hospitality Law (HL)

Understanding the laws in hospitality is an essential component of events promotion. Students will learn about fair practice, laws and licensing, insurance, liabilities and discrimination in the workplace. Students will also touch on the legal ramifications of intellectual property, rights of privacy and publicity, defamation, domain names, and e-commerce.

Introduction to Computer Graphics (ICG)

This foundation course provides a solid background in vector and bitmap graphics creation, translation skills, graphic file management, scanning, and format conversion necessary for every field of computer graphics. These applied skills get you underway in a variety of our core computer graphic applications which are used in ever-increasing levels of integration throughout the program.

Marketing 1 (MKT 1)

Fundamentals of traditional marketing concepts are discussed and applied to practical exercises and case studies that focus on entertainment industries. This course discusses many topics such as marketing mix, strategic planning, market characteristics, marketing research techniques, market segmentation, target market selection, economics, and business and international marketing.

Marketing 2 (MKT 2)

A continuation of Marketing 1 with further exploration of selling, promotion, distribution, pricing, product and service management and how it can be applied to the event promotions industry. Students will be exposed to fundamental issues and techniques in internet marketing and how to employ these methods in the promotion of events.

Media English (ME)

This introductory course is for students intending to focus on media related careers. The course will focus on language, communication, public speaking, media deconstruction and media construction.

EPM Portfolio Production Workshop (EPM PPW)

In this course, students will be preparing their final portfolio that they will take with them upon completion of the program. The portfolio will include any aspects of events worked on in the previous quarters.

Professional Development Program

PD is a specially developed course to help our students navigate college and prepare them for today’s highly competitive job market.  It recognizes that employers today are looking for employees who not only have the technical skills but also an understanding of themselves and the ability to interact successfully with others. With CAT programs being accelerated we want to ensure each individual is prepared to enter the job market and to thrive in their place of employment. PD is meant to be practical to each student and what is learned can be directly applied to the real world. PD helps students to foster positive, healthy relationships – both personal and professional.  PD encourages students to make connections – in their school, and in their industry.  PD gives students the most up-to-date skills to find and secure a job and gives them the knowledge and tools to advance in their career.


Professional Development 1 (PD 1) – Success in College

Students will learn about: the college, time management, their personality type and personal strengths, goal setting techniques, values clarification, managing stress and job hunting tips.

Professional Development 2 (PD 2) – Success in Teams

Students will learn about: overcoming conflict, handling stress, assertive communication, group dynamics, negotiation and collaboration.

Professional Development 3 (PD 3) – Success in Networking

Students will learn about: information Interviews, social media such as LinkedIn, email and internet etiquette, mentorships, networking events, and fostering professional relationships.

Professional Development 4 (PD 4) – Success in Career

Students will learn about: cover letter and resume writing, interviewing skills, and advanced presentation skills (culminating in an extended presentation to industry panelists).

Project Management (PRM)

Project Management will introduce students to the concept that organizations are moving toward “project-based” management to get more done with fewer resources. As the demand for effective project managers continues to grow, more and more individuals find themselves with the “opportunity” to manage projects for the first time. This course is intended to provide students with the key concepts and fundamentals of traditional PM and how to apply them effectively.

Sales, Negotiation, and Sponsorship (SNS)

This course is designed to teach students the basics of selling and how to sell events and event services. As well, negotiation with suppliers and vendors will be covered. Students will learn how to procure sponsorship for events, festivals, conventions and expositions.

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