Digital Marketing Event Held in Kelowna

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Cijaye DePradine put on an awesome presentation last week at the Coast Capri Hotel for those interested in or currently working within the Digital Marketing world.

Cijaye is our Lead Instructor for Centre for Arts and Technology’s Digital Marketing Online program. She began her career in 1995 and eventually developed “Cijaye Creative” – her own Online Marketing Agency.

Since then she has authored and co-authored various business books, as well as co-created, managed and scaled numerous multi-million dollar training programs.

Cijaye started off the presentation by dissecting the evolution of the marketer – from print to web marketing.

Cijaye then described why Search Engine Optimization is crucial in today’s marketing world and the possible repercussions of not utilizing it properly. She then went on to explain the importance of proper usage of title tags, META tags, ALT tags and keywords in URLs.

Cijaye explained the importance of today’s marketer to be both a scientist and an artist in the sense that marketers need to not only have a creative flare but a firm understanding of online analytics as well in order to be successful.

Marketers must understand that although there is a lot of free information online about Digital Marketing, it cannot replace the knowledge gained from a formal education.

Centre for Arts and Technology’s Digital Marketing Online program not only educates students how to successfully market their company online, but explains all the whys behind it – which is essential in successfully diving into the online marketing world.

To learn more, contact a Program Advisor today!


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