Digital Marketing Seminar Kicks off!

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Centre for Arts and Technology’s Kelowna campus began their five part Digital Marketing series this past Tuesday. The series runs on August 20th and 27th and September 10th, 17th and 24th.

The series is aimed to educate participants on the Digital Marketing program offered at Centre for Arts and Technology as well as to give participants tips and tricks about the Digital Marketing industry.

This week’s session covered Search Engine Optimization – how to set your goals, ensure search engines can find your content, make sure content is SEO correct, how to create awesome content, gain quality links, refine internal linking and improve SEO through analytics.

Throughout the seminar, participants were taught not only why SEO is important, but how it can go wrong. They were also shown how the SEO landscape is changing.

In the remainder of the series, participants will be educated in Social Media Marketing (August 27), Search Engine Marketing (September 10), Reporting & Metrics (September 17) and Email Marketing (September 24).

To take advantage of these great, FREE events, call 866 860 2787 to register.

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