Fresh Twist on Cityscape: Graphic Design Students Craft Logo for Inaugural Choose Fredericton Campaign

  1. Home
  2. News
  3. Fresh Twist on Cityscape: Graphic Design Students Craft Logo for Inaugural Choose Fredericton Campaign

Students at the Centre for Arts and Technology ( know why they chose Fredericton to live, play and learn the skills they need to tackle tomorrow. So who better to design the face of a new campaign aimed at giving recent graduates a glimpse of the good life awaiting them here in Freddy Beach? 


Students in the Graphic Design program recently designed a logo and social media badge commissioned for the City of Fredericton’s first-ever student retention event, Choose Fredericton.  A partnership between the City, Chamber of Commerce and several other educational and private industry stakeholders, Choose Fredericton is a student-employer mixer and networking social taking place Oct. 2 at the Richard J. Currie Centre at UNB Fredericton. The goal is to showcase the diversity and depth of opportunities that exist in the city for new university and college graduates.


Current students Jordan Hoyt, Jeff Moorcraft, Natasha O’Kane and Tiffany Bastarache, led by Centre for Arts and Technology graphic design Department Head Troy Moore, worked with a committee of city and industry reps to design an identity for the campaign. To maximize quality and breadth of ideas, everyone participated in the initial rough design process, with two of Jordan’s ideas emerging as group favourites, which were then illustrated by Jeff and art directed by Troy.


“They wanted something fun, not formal, that would incorporate different aspects of the city,” said Jeff Moorcraft. The result is an engaging silhouetted cityscape that captures the recreational and cultural highlights of the Capital City, hinting at its rich heritage, clean environment and marquee music festival.


While enthusiastic to work on a project that was geared toward showing other students how enriching life in Fredericton can be, Moorcraft said the experience was exactly that for him.  “It was an introduction into the actual real-world process, how things actually happen,” he said. “It was all theory to us in the classroom, but doing this project we had to meet with outside people, relate with them, get feedback, steer the project. That is good experience that we can move forward with.”

The Centre for Arts and Technology will be present at the Choose Fredericton networking event this fall. For more information on the Centre’s involvement in the project, contact John MacLean, Marketing Coordinator, at 506-460-1280 or


Choose a Category

Upcoming Events

  1. Animation Virtual Info Session

    March 3 @ 6:00 pm - 7:00 pm
  2. Spring Digital Bootcamp 2021

    March 22 - March 25
Request College Info!