Event & Promotions Management
I WANT ANSWERS!
You’ve always been organized and leave nothing to chance. You can analyze any situation—and think fast on your feet when direction shifts. Outgoing would be one way to describe you, as you’ve always been able to develop a network of friends and colleagues. You love bringing people together and channeling a vision for a party into an event to remember. Are you ready to translate your flair for planning into an eventful career? Get the professional training you need to become one of the best in the business! If any of these jobs fit in your career plan, then this is the program for you:
- Event and Conference Coordinator
- Promotions Manager
- Event Operations Manager
- Business Manager
- Conference Planner
- Convention Coordinator
- Festival Organizer
- Meeting Planner
- Special Events Organizer
- Trade Show Planner
- Conference Services Officer
- Marketing Coordinator
- Sponsorship and Fundraising Coordinator
EVENT PLANNING COLLEGE
Behind the scenes of every successful event is an expert Event & Promotions Manager. This is the person who pulls all the strings, coordinates with suppliers, talent and the media, and ensures the event goes one-hundred percent according to plan. Graduates of this course have a great track record of finding jobs in their new area of expertise at companies and organizations such as these: The Canada Games • Harvest Jazz & Blues • Astral Media • Wet Ape Productions • Centre of Gravity • Keloha Music and Arts Festival This comprehensive program combines the perfect mix of classroom theory with real-world experience. You will take part in the planning of local events and promotions—giving you a chance to learn the ropes first-hand, and network with peers and potential clients or employers. After this 12-month professional diploma program, you’ll come away a master of: Event Analysis—Professional Organization and Development—Planning and Promoting Real Events—Foundations of Marketing—Self-Promotion and Networking—Finance and Accounting—Business Communications—Leadership and Human Resources. * Notice * – This program requires students to have a laptop. Please inquire with a Program Advisor for complete details.
DEBORAH LAMPITT-MCCONNACHIE | PROGRAM MANAGER
Deborah ‘s career encompasses fashion, film, music, television, print journalism and education at the post graduate level and has spent most of the past 30 years in London, UK (with a couple of years here and there in Los Angeles and Vancouver).
In her work, she travelled extensively to New York, Paris and Milan covering the international Ready-to-Wear and Couture designer collections for print and television. She has also worked for RCA records in LA and Island Records in the UK, directed and segment produced for a number of fashion and lifestyle programmes in the UK, worked in pop promos and feature films, and continues to write and organize fashion shoots for print magazines in Canada and the UK.
Deborah spent twelve years running BA programmes in Fashion Journalism and Music Journalism plus an MA course in Fashion And Lifestyle Journalism for the University for the Creative Arts in the UK, and in terms of events planning and co-ordination, can organize a pretty great open day, film shoot or fashion show.
DALE ALLEN BERG | INSTRUCTOR
Dale Allen Berg is a thirty-something year old concert promoter, Executive Director of KeyNote Productions; a company he formed in 2010 while in school at the Center for Arts and Technology (CAT) in the Event Promotion & Management (EPM) course and instructor for several courses in the EPM program.
Since he was a kid, Dale has always had two passions in life: music and food. During high school Dale balanced both passions and began to excel in both producing live concerts and events as well as in professional cooking. However, after moving out on his own, Dale chose cooking as his full time career becoming a Red Seal Certified Chef, while music was placed on the back burner. After a decade of managing restaurants including owning three of his own, Dale found himself looking for a new challenge and knew it had to involve concerts and live music. His culinary career had taken him to cities across the country, and finally settled him in Kelowna with his high school sweetheart.
Driving home from work at his last restaurant, he determined it was time to whole-heartedly pursue his number one passion: concert promotion. After some research, he discovered that CAT offered the very program he needed in order to pursue his dream, so, he enrolled in the EPM course and began laying the ground work for his newest venture, KeyNote Productions. Through the course of his academic program at CAT, Dale was able to secure significant industry contacts and used the program to propel and create KeyNote Productions upon graduation.
Today Dale has built up his company to be a key player in the live music and concert industry in Kelowna having already produced more than 50 concerts and events including big names Bob Saget, Down With Webster, Shawn Desman, Hanson, Carly Rae Jepsen, Tom Green and more. His ultimate goal is to establish KeyNote Productions to be a household name in the concert promotion industry in Canada and the world music scene.
Dale is loving being able to balance his business and teaching schedule, joining the team at CAT. Returning to his ‘roots’ at CAT, Dale is thrilled to be working with up and coming event planners and helping to give them the skills necessary to enter the industry.
NATASHA HOWES | INSTRUCTOR
Natasha Howes is a copywriter, content creator, creative producer and communications strategist whose been known to make award-winning feature films ‘in her spare time’. Her work can be found in the business collateral of creatives and corporations around the globe, from film to finance, faith to foundations, and in a couple of charitable community building projects that she helped raise capital for.
As Founder, Producer and Event Organiser for the Okanagan Media Association Natasha has been integral in creating a membership based, sector-led professional organisation that provides training, networking, and a cohesive lobbying voice for independent media-makers to support industry growth and project development in the region.
Additionally, Natasha is the Sponsorship and Marketing Manager of the Salmon Arm Roots and Blues Festival, the premiere multicultural music festival of the BC Interior featuring numerous first class acts on multiple stages over 3 days. The festival showcases an eclectic array of music including exhilarating world rhythms, stirring roots, gospel music and the finest blues stylings north of the Mississippi as well as a strong contingent of Canadian talent.
In her 15 years at the front-line of business and creative processes, Natasha discovered how clear, compelling communication is the key to a company’s success. She chose to make this her modus operandi and the core value of her service. Clarity is her mantra. Optimization is her role. You will mainly find her at work creating effective messaging and communications collateral for her customers and clients.
MICHELLE KNAUT | INSTRUCTOR
Michelle has spent the last 15 years marketing professional services, including architecture, engineering and law, with a focus on strategic event management and business development strategies. She has a reputation for achieving results while inspiring a creative and fun business environment. She also has a background in promoting non-profit organizations in Vancouver including: Ballet BC and The Cultch.
Her portfolio includes: organizing forums, conferences, educational workshops, and client appreciation events. Michelle gets her inspiration from her travels including: Turkey, Croatia, Argentina, Portugal and the next stop, Italy. She recently moved to Kelowna and has her own event planning company, MNK Events Inc. Michelle loves the creative aspects of event planning and can bring your event to life whether it be a themed dinner for 350 guests or a festive opening night gala.
HEATHER SHARPE | INSTRUCTOR
Heather Sharpe is an award-winning Event Producer with many years of experience leading corporate and community strategic initiatives. She has twice produced the largest public event in BC (Honda Celebration of Light 2014 & 2015) as well as the largest New Year’s Eve event in Canada (2015). She managed corporate sponsorships for TELUS and built business for the Greater Vancouver Board of Trade.
She is an independent Event Producer operating Sherpa Group Events Inc. serving clients around the Okanagan and on the Coast. Her passion project is her own series of retreats branded as “Connection Weekends” (connectionweekends.com) featuring the Women’s Connection Weekend and the Leader’s Connection Weekend. She has produced sporting events, fundraising galas, corporate media launches and VIP receptions and is the Event Producer of the annual lifestyle event Luxury & Supercar Weekend at VanDusen Botanical Garden.
Heather is Managing Director of eWomenNetwork Okanagan and Co-Director of both Women Talk Vancouver and Women Talk Kelowna.
She is a member of Meeting Professionals International and regularly speaks to industry organizations. Her passion for the event industry and emphasis on communication has earned her membership in “Insights,” the exclusive invite-only community for event professionals managed by Juliius Solaris -EventMB.
DEBBIE HARDING | INSTRUCTOR
Debbie has enjoyed a diverse and interesting Marketing over the last 20 years. She has worked in several industries from specialty wood products, co-owning a marketing and sales company specializing in real estate developments, and currently manages and markets large meetings and events for multiple conferences running simultaneously. The diversity of industry experience has contributed to a large scope of expertise within her Marketing and Sales career. Knowing how the fundamentals of marketing can be successfully applied to all product and services while tailoring marketing plans and strategies appropriate for those markets has been instrumental in her success.
Debbie’s interest in sharing her years of experience in the classroom led her to complete her Master’s degree in Adult Learning and Global Change. Interestingly, this has also contributed to further development in understanding how adult learning can influence marketing decisions.
In addition to Debbie’s career experience, she has served as the Regional Marketing Manager for Western Canada and 3 years as the National Marketing Director for the Canadian University and College Conference Organizers Association. She is currently on the Board of Directors for Tourism Kelowna.
“I never thought you could get away with getting a job out of something that you literally love. The Centre helped me to pursue a passion and provide me with the tools and the instructors to help me understand how to be professional in my industry. Although it is very hard work, the program is extremely rewarding and pushes you to move on and take on more in real life situations.” - Phil Anger